My contribution: User Researcher and Interaction Designer
Techniques: Design Thinking, Ideation, Sketch, Wireframe, Low/Mid/High Fidelity, Video Prototype, Heuristic Evaluation
This boarding pass consists of the airlines logo, passenger name, boarding time, gate number, seat number, flight details, boarding group number and information needed by airlines like confirmation number scan code, etc. In my opinion, it follows Fitt’s Law, Law of Proximity, Law of Similarity, Miller’s Law. The Boarding time, gate number and seat number are placed next to each other. Similarly, the Flight departure time, airport code and name (grouped as one) is placed next to flight arrival time, airport code and name (grouped as one). Following the same pattern, the confirmation number and boarding group are combined as one. This would make it easier for user to read the boarding pass and will take lesser time because the distance and size is less than original. The grey boxes provide a similar element approach, it groups the elements into one. Thus, even if the elements are separated, they appear to be related together. And since the total number of groups is five, four being the passenger related groups, it makes it easier to access the information about their flight using this boarding pass. The last section is a tearable section, which can be taken by airport authorities. Even so, user will have his/her confirmation number, boarding group number and other important details in the boarding pass.

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